Hard to forget.
The 7-point brand workbook for restaurants, food trucks, and food and beverage brands. Set aside an hour, grab a pen, and finish with your whole brand on one page.
Most food businesses aren't bad. They're just easy to forget.
Every block has a restaurant that says fresh and authentic. Every festival has a truck with great tacos. Every shelf has a brand calling itself clean and delicious. When everyone sounds the same, people go with what they already know. The ones people remember are clear on seven things. This workbook walks you through each one.
Work in order. Each point builds on the one before it.
What do people call you? Find the nickname customers use when they recommend you.
What one idea do you own? Swap a vague feeling for a position nobody nearby holds.
What are you fighting? Give customers a side to pick, without naming a competitor.
What do you want people to do? A line short enough to put on a shirt.
How do you sound? Three words that shape every menu, label and caption.
What do people notice? Pick the few visuals you'll use every single time.
Who are your people? Name them, learn what they share, and give them a reason to come together.
23 pages. One hour. Your brand on one page.
A two-minute warm-up that shows you why some brands come to mind in a second.
A short lesson and a worksheet for each point, with tests to sharpen your answers.
A restaurant, a food truck and a hot honey brand taken through all seven points.
A one-page summary to pin up where your whole team can see it.
Built for food people.
Your food is great and your regulars love you. Your brand hasn't caught up.
You've built a loyal following. Now you want catering, a second truck, or a storefront.
Your product is good. Your package has to win on a crowded shelf.
Make your brand hard to forget.
Instant PDF download. 23 pages. Print it or fill it in on screen.
Buy now - $20Questions? Email info@talabranding.com
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